Agile Digital Transformation
The Agile Digital Transformation podcast is focused on topics such as digital transformation case studies and best practices. We explore technology and tools to support digitalization and aim towards actionable, real-world advice and insights.
Agile Digital Transformation
Eric Holtzclaw - Making Sense of the Modern-Day Marketing Maze
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Agiledrop
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Episode 117
Eric Holtzclaw is the founding partner and chief strategist of the full-service B2B marketing firm Liger.
In this episode, we explore the modern-day marketing maze and how to best navigate it. We focus particularly on content marketing; on the core values, mission and vision of a brand; and on the abundance of MarTech available, as well as the changes in job roles and in the skills required for these new roles.
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