Jeffrey McGuire - The value of value-based strategizing

Jeffrey "jam" McGuire is the co-founder of the B2B content marketing agency Open Strategy Partners and an active member of Drupal and other open-source communities.

In this episode, we talk about the value of value-based decision making in a business strategy, focusing on the importance of trust and broadcasting trust signals. We cover this in the context of an open-source software project, a services-based agency model, and a product-based model. 

In addition to trust, we also discuss other communication best practices such as empathy and clarity, which are both key in the context of the outward customer experience as well as the internal employee experience.


Links & mentions:

• ted.com/talks/frances_frei_how_to_build_and_rebuild_trust
• openstrategypartners.com/blog/a-communication-playbook-to-grow-your-agency
• openstrategypartners.com/blog/what-is-product-communication
• openstrategypartners.com
• twitter.com/open_strategy
• twitter.com/HornCologne