Guillaume Portalier is the co-founder and COO of Waalaxy, an advanced lead generation platform for LinkedIn and email.
In this episode, we discuss how customer experience in B2B has evolved from the days of traditional physical marketing and commerce to what it looks like now in the digital transformation era. We take a look at the importance of personalization and how to make sure you remain customer-centric in an omnichannel reality. In this context, we also talk a lot about the need for streamlined chat support.
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