Chris Heard - How sales software has created a biased approach to buying software

Chris Heard is the CEO of Olive Technologies, providers of an AI powered platform that streamlines supply chain management software selection. 

We have an interesting topic for you today, namely - how sales software inevitably entails a biased approach to buying software. We discuss the impact of the halo effect, and what we should do to empower users & customers in the right way.


Links & mentions:

• linkedin.com/in/heardchris
• olive.app